Search-Clicks for SEO Reputation Management
Your DIY Secret Weapon for Online Reputation Management (ORM)
93% of search engine users never look at results beyond the second page. They form their impression based on the top ten search results on the first page. What if searching for your brand yields a negative review on the first page?
Too many brands make the mistake of ignoring the importance of online reputation – to their own detriment. By the time they realize their mistake, it’s often too late. The significance of Online Reputation Management (ORM) for SEO cannot be overstated.
The first interaction a searcher has with your brand occurs on Google’s Search Engine Results Pages (SERPs) – not on your website. – Rand Fishkin
But humans have a hard-wired negativity bias, and eventually, every person or company is likely to find a negative review, an unflattering article, or other negative content in the Google search results for their name or keywords.
Search-Clicks Can Help!
Protect and Improve Your Online Reputation
The first page of Google search results is crucial. If it contains negative information about your brand, you risk losing potential customers. A single negative article on the first page can cost companies up to 22% of their revenue, and this number rapidly rises to 70% with four negative results.
But don’t worry, there are solutions!
More Reasons Why Companies Can’t Ignore Their Online Reputation
- 84% of buyers trust search results and reviews.
- 5 to 9% higher company revenue due to a better reputation.
- 75% of brand value is based on reputation.
- Customers check online reputation with every third purchase.
And the most astonishing fact: When companies enter a PR crisis without a strategy for online reputation management, they are unprepared and unable to cope with it. Many of them approach it in a traditional way by investing in ads, which doesn’t mitigate the damage they suffer on the first page of search engine results.
What Is Online Reputation Management?
Online reputation management is a continuous process that helps create, maintain, and preserve your brand’s reputation in the digital world. It’s about positively influencing your brand’s perception and suppressing negative content.
Why Is SEO Reputation Management Important?
Because for most consumers, the internet starts with a search engine. If your brand leaves a negative impression on the first page of search results, potential customers will switch to your competitors.
- Loss of organic traffic
- Loss of foot traffic for physical stores
- Loss of paid traffic
- Loss of marketing effectiveness
- Loss of profitability
Good News: Search-Clicks Can Protect Your Brand
Companies of all sizes invest in SEO reputation management to proactively shield their brand from negativity on the internet. There are various techniques:
- Create more positive content: Encourage customers to leave honest positive reviews.
- Promote content authors: Publish positive reports and stories about your brand on well-known websites and blogs.
- Create more brand-related content: Actively participate in mainstream media and niche platforms.
- Use the legal route: Take legal action against unjustified negative reviews.
- Utilize all forms of content in the SERPs: Optimize the content appearing in search results to maintain control over your online reputation.
Boost Your SEO Reputation Faster with Search-Clicks
Search-Clicks offers a simple and effective method to promote positive content about your brand and suppress negative content. Our clickers perform searches with your keywords and click on positive search results to increase CTR and user engagement.
Conclusion
Search-Clicks is easy to use and provides quick results for your reputation management. Improve your online reputation and reclaim what’s rightfully yours.
Search-Clicks for SEO Reputation Management
93% of search engine users never look at results beyond the second page. They form their impression based on the top ten search results on the first page. What if searching for your brand yields a negative review on the first page?
Too many brands make the mistake of ignoring the importance of online reputation – to their own detriment. By the time they realize their mistake, it’s often too late.
Why Is Reputation Management Important?
The first interaction a searcher has with your brand occurs on Google’s SERPs – not on your website.
- Rand Fishkin
But humans have a hard-wired negativity bias, and eventually, every person or company is likely to find a negative review, an unflattering article, or other negative content in the Google search results for their name or keywords. Search-Clicks can help!
Your DIY Secret Weapon for Online Reputation Management (ORM)
Our unique crowd-sourced SEO service utilizes real human clickers to search for your keywords on Google and only click on the positive search results.
This increases the organic Click-Through Rate (CTR) of these positive results, which is an important ranking factor. Boosting the CTR of these positive results helps them rank higher in search results, displacing the negative content!
93% of search engine users never look at results beyond the second page. They form their impression based on the top ten search results on the first page. What happens if your brand search yields a negative review on the first page?
Too many brands make the mistake of ignoring the importance of online reputation – to their own detriment. By the time they realize their mistake, it’s often too late.
That’s right! The first interaction your audience has with you occurs on the search results page when they’re looking for the products you sell or specifically for your brand. And if any of those search results say something negative about you, you’ve likely lost your audience forever.
It’s estimated that a single negative article on the first page of search results can cost companies up to 22% of their revenue. This number quickly rises to 70% business losses if four of the results on the first page are negative about you.
So, if companies have to endure initial losses in website traffic, revenue, or reputation, it’s already too late. They try to find quick fixes that don’t work and ultimately lead to a reputation crisis.
The Importance of Online Reputation Management (ORM)
Your online reputation can significantly impact your company’s success. Here are some reasons why ORM is important:
- Credibility and Trust: Positive search results convey trust and credibility. When potential customers find positive information about your company, they are more likely to do business with you.
- First Impression: Search results are often the first impression people get of your company. A negative first impression can be hard to correct.
- Influence on Purchase Decision: Online reputation influences purchase decisions. If negative information is readily available, it can deter potential customers.
- Competitive Advantage: Effective ORM can set you apart from competitors who may not be as proactive in managing their online reputation.
- Crisis Management: Good ORM can help you identify and manage potential reputation crises early, before they worsen.
How Search-Clicks Can Help You
Search-Clicks (formerly SerpClix) offers an effective solution for online reputation management. By generating real human clicks on positive search results, we increase their CTR and help them perform better in search results.
Our service is easy to use and requires no technical knowledge. We have a large number of crowd-clickers who enter your search terms on Google and click on the desired results. This improves the visibility of positive content and can gradually push negative content out of search results.
It’s important to emphasize that Search-Clicks exclusively targets positive search results. We operate ethically and adhere to Google’s guidelines. We help you protect and strengthen your online reputation without violating search engine rules.
Conclusion
Your online reputation is crucial to your company’s success. With Search-Clicks, you can proactively work on promoting positive search results and minimizing negative content. We offer an effective solution for online reputation management that is easy to use and helps you gain the trust of your customers and protect your reputation.