As a global leader in delivering genuine clicks for website visits, Search-Clicks.com has long understood the importance of user behavior and accurate metrics for online success. Despite skepticism and disbelief from potential customers, we have demonstrated the effectiveness of our methods through thousands of hours of practical experience.
Now, a recent Google leak confirms what we have been predicting for years: user behavior is increasingly analyzed and has a massive impact on rankings. The leak of internal Google documents reveals some of the most important elements Google uses to rank content.
What happened? On March 13, thousands of documents, apparently from Google’s internal Content API Warehouse, were released on GitHub by an automated bot named yoshi-code-bot. These documents were shared with Rand Fishkin, co-founder of SparkToro, among others, providing an unprecedented look into the workings of Google’s search algorithm.
Why is this important? For SEO experts, this knowledge is invaluable as it provides insights into how content is ranked. The 2023 leak of Yandex search factors was one of the biggest stories of that year. This current Google leak is likely to become one of the most significant events in the history of SEO and Google Search.
What do the documents contain? According to Fishkin and Michael King, CEO of iPullRank, the documents include:
- Ranking Features: 2,596 modules with 14,014 attributes.
- Twiddlers: Functions that can adjust the ranking of a document.
- Demotions: Content can be demoted for various reasons, such as if a link does not match the target site or user dissatisfaction is indicated.
- Link Importance: Links and their diversity remain crucial for ranking. PageRank is still relevant.
- Successful Clicks: Google measures various types of clicks that indicate user satisfaction.
What does this mean for us at Search-Clicks.com? These insights confirm our long-held belief that successful clicks and user satisfaction are crucial for rankings. The documents show that Google uses a variety of measurements to assess the quality and relevance of content. For us, this means continuing to focus on high-quality content and positive user experiences to achieve good rankings.
Other key points:
- Brand Relevance: According to Fishkin, the popularity and recognition of a brand are of utmost importance.
- Entities and Authors: Google stores author information and tries to determine the authorship of documents.
- Chrome Data: Google uses data from the Chrome browser for ranking.
- Small Websites: There are indications that Google may specifically promote or demote small personal websites or blogs.
These leaks provide valuable insights for us and the entire SEO community into the mechanisms behind Google’s ranking algorithms. It confirms that our approaches at Search-Clicks.com are correct, and we should continue to focus on high-quality content and excellent user experience to stay competitive.
We look forward to further analyses and developments that will emerge from this leak and will adjust our strategies accordingly to provide the best possible service to our clients.
Best regards, The Team at Search-Clicks.com